how do i get thousands more followers, how do i sell more stuff, how do i get more growth. what do you have as revenue streams (ok maybe the last one i'm into at the moment) but these feel like such fixed ideas, concepts that connect with a comfortable idea of how doing social media marketing can make you look bigger, create more money and blast things at people and hope they take the hook.
are you not bored of that 'spray and pray' approach to business - the idea that if you have more of what you have then your doing well - what are you going to do with those thousand new potential clients anyway. do you have the capacity to undertake engaging with them regularly and in a manner that makes it personal.
are you currently social or are you a b2c business that needs to move product. everyone around you is engaging in making videos and creating little social media buttons on your website. is that for you? - are you social in your business already or does that open a potential can of worms within your business? one of the struggles for myself of being a creative that thinks about things creative and creates and tests out iterative ideas on the go is that i live quite lightweight.
my main driver is not money - i believe that if i'm doing something good if people can identify with that they may see me as an operative for their business as an advocate or ambassador - but i don't work with just anybody - for me, i'm looking for that spark. that business, idea, concept owner that lights up at the thought of their vision and can communicate it on many levels.
i'm comfortable with turning down certain industries that don't personally excite me because i would be lying about how much i like a product. i only work with clients that have an ethic, an innovation or vision of how they can transform peoples lives with the things they do. i firmly believe that sometimes, social media is not for every business. so i urge you first before starting any social media activity with anyone ask yourself this.
are you bolting on social media as a way of 'doing what everyone is doing' - when people as you do social media are the words you say - 'yeah we have twitter and facebook' without checking in them regular or staring at the following numbers hoping that you can look like you know what your doing. it's not about numbers, it's about giving people what they came to find.
do you communicate what you do well for lots of people rather than that PR press release that you just got. what does that look like to you. what is success in your social media campaign and are you getting that from your social media advocate in your meetings? - if not, it's time to find out. monitoring your twitter stream for conversations is not enough, being informed about your industry well after 5pm is how you need to be wired. the internet is 24/7 - someone in the world may be looking into your services.
being comfortable in your digital online skin should not feel like you've become someone else and your simply doing it because everyone else is. you could damage your brand if done incorrectly. every member of your business is a potential social media advocate but they need to be on the same social mission as you - have you put that together instead of just putting social media icons on your website? you don't break into a conversation with strangers in a pub to start hanging out with them and start random conversations so why do it online? - you do not need to be attractive, well spoken and popular to have something to say with passion and belief - for me social media is about being comfortable in our skin before we take the leap of faith of presenting our digital equivalent to the world.
*addition*
this was written on the 6:53am train out of nottingham station to lincoln for lincuplive. platform two at nottingham station is shoehorned at the end of the station like some kind of secret harry potter scene where the train only appears between a certain time. i had my wireless keyboard and my ipad. i've only just copied the text off and sent to my email from notes till now. it's interesting to me that the things i wrote meant that the things i was expecting to hear from linkuplive were absolutely spot on. for me, the talk and session of the day was the delivery from joanna jacobs. i LOVED that she talked about the follower count for things - it's such the wrong focus for people to take. looking forward to the next linkuplive in feb 2012.