time flies.

the conference is in it’s final phase today with lots of great sessions still to go too. i’ve been dipping in and out of interviews and chats with people the last few days and it’s great to see this focused group of people at the very first sxsw powered eco event.

it was very last minute for me to make it out to sxsweco but i’m glad i did, even if we receive very sad news of steve jobs passing during our conference – i’m still in shock about that. not that it was not going to happen but i guess you just feel surprised when it does.

the general mode here is that people are pushing for solutions and that people are looking to merge the tech world to help communicate their stories more – for me, this fits exactly the ideas behind fibrecamp and thelivingark project.

most people have labeled the livingark project ‘interesting’ when i’ve talked with them about it which i could only take away from that they meant that it was something that seemed like a really awesome project but would be so hard for them to do something similar because of the work arena, lifestyle they have. i can understand this.

i think with a project like the ark you need to have had something really jarring happen to transition to a place of building an ark (no, not like noah!)

i really enjoyed mark tercek keynote yesterday, most sessions have been not overly scary stats but balancing it out with what is happening to balance things out. i was super scared about the amount of plastics going into the oceans thou.

i think someone should organise an event with youth groups to help go and clean up the oceans and look at technology to take those plastics and repurpose them – after all we saw those ‘light bulb’ bottles with water and i think bleach recently.

looking forward to the rest of the day ‘ontheground’ soaking up the event and talking to people while i’m here. i’ve given away nearly my complete set of ark cards so i’ve certainly got the message out there about the ark.